Customer path
Clear pages, services, galleries, trust, and contact
Services
Technology that earns its place in the business.
We do not sell complexity. We identify what would make the business clearer, faster, or easier to operate, then build the simplest serious solution.
Our ruleUseful before impressive.
The best result can still look exceptional—it just should not create unnecessary work for the owner.
Every managed website follows the Good Bones launch standards.See what gets checked →
01
The practical starting point
Website build & care
Choose the level that fits the business now: a fast template launch, a more tailored managed site, or a custom build with ongoing support.
$99Starter template•$199–$399Standard setup•$500+Custom setup
Common website components
- Responsive multi-page or focused single-page structure
- Service, product, portfolio, gallery, or review sections
- Clear calls, email, quote, and intake paths
- Local-search and social-sharing fundamentals
- Managed hosting and routine content updates
- Private preview and approval before launch
Real proof
Project photography, reviews, and honest claims
Launch control
Private preview, approval, deployment, and rollback
Ongoing care
Hosting, updates, compatibility, and maintenance
02
Built around verified knowledge
Business-specific assistants
This is not generic chatbot access. It is an assistant shaped around the business’s own services, language, processes, policies, examples, and limits.
Assistant projects are quoted after discovery because the knowledge, integrations, privacy requirements, and operating costs vary by business.
Know
Organize business facts, documents, terminology, FAQs, and approved examples.
Prepare
Draft customer replies, proposals, descriptions, checklists, and project summaries.
Escalate
Recognize decisions that require the owner’s judgment or explicit approval.
Improve
Reduce repeated searching and administrative work without replacing the expert.
Verified knowledge
Built from approved business material
Useful outputs
Replies, proposals, checklists, and summaries
Approval boundaries
Owner judgment stays with the owner
Private scope
Discovery before integrations or sensitive data
03
Small systems, real relief
Practical automation
Automation is recommended only when it removes a repeated burden or improves the customer experience. The business remains in control.
- ↳Customer intake and qualification
- ↳Missed-lead and quote follow-up
- ↳Review request preparation
- ↳Proposal and document generation
- ↳Project and knowledge organization
- ↳Image-assisted project concepts
Repeated task
A real burden worth removing
Defined trigger
Clear conditions for when it runs
Human checkpoint
Approval where consequences matter
Measured relief
Less searching, retyping, or follow-up
Website standard
The client site proves the work. Our site proves the whole system.
Trotter’s demonstrates strong photography, product categories, starting prices, a six-step order process, FAQs, and detailed intake. Good Bones adds the broader architecture required of the builder: transparent services, project methodology, review governance, case studies, and owner approval controls.
DiscoverBusiness goals and customer friction
StructurePages, galleries, forms, and calls to action
ProveReal work, case studies, and verified reviews
LaunchPrivate approval, testing, and controlled deployment
SupportUpdates, maintenance, and future growth
Transparent website pricing
Start simple. Upgrade only when the business needs more.
Good Bones offers a low-cost template entry point, a more tailored managed website, and custom builds for businesses that need deeper work. Add-ons are quoted separately so a basic website does not subsidize complex development.
$99 setup
A standardized professional site for getting online quickly without paying for custom development.
- Choose a Good Bones template
- Business colors, logo, photos, services, contact info, and basic copy fitted to it
- Responsive launch checks
- 14 days of post-launch customer support
- After day 14: $35 Support Days for approved minor updates
$199–$399 setup + $40/month
For a business that needs more customization, stronger presentation, and managed technical upkeep.
- More pages, sections, galleries, reviews, forms, domain help, and analytics as scoped
- 30 days of post-launch customer support
- $40/month for managed hosting and technical upkeep
- After day 30: $35 Support Days for approved customer-requested minor changes
$500+ setup + $60/month
For a site built substantially around the individual business rather than a fixed template.
- Custom structure and presentation within the accepted scope
- Unlimited ongoing reasonable website support
- Questions, troubleshooting, and minor content changes included
- New development and material new functionality quoted separately
Add-ons are quoted separately
Common add-ons include specialty pages, advanced galleries, booking, e-commerce, custom forms and lead capture, Google Business Profile work, local SEO, review systems, AI website assistants, lead follow-up automation, CRM/customer-management work, business automation, and custom AI systems.
What is a $35 Support Day?
It is a one-day block for approved minor update work after a Starter or Standard plan's included support window. It is charged only when Good Bones performs requested minor update work; it is not a recurring $35-per-calendar-day fee.
Good work should be worth sharing.
Each successful referral earns 1 free future month. Five successful referrals earn 12 free future months total.
Scope questions
Clear expectations before work begins.
How is the website build price calculated?
Starter templates are $99 setup, Standard websites are $199–$399 setup plus $40/month, and Custom websites start at $500 setup plus $60/month. Add-ons and material new functionality are quoted separately.
What support is included?
Starter includes 14 days of post-launch customer support. Standard includes 30 days, then its $40 monthly service covers hosting and technical upkeep while minor customer-requested changes may use $35 Support Days. Custom includes unlimited ongoing reasonable support for questions, troubleshooting, and minor content changes.
Can every website have multiple pages?
Yes. The structure depends on the amount of real content, the customer journey, and the accepted scope. Multiple pages are useful when they improve navigation, search visibility, or clarity—not merely to inflate page count.
Can you add e-commerce, booking, AI, or automation?
Yes when the scope is appropriate, but those are add-ons or custom work because integrations, payment processing, data handling, operating costs, and ongoing responsibility vary by project.
Do I have to use AI?
No. AI is offered only when it solves a real business problem. A strong website may be the only technology a business needs right now.
Choose the useful next step
Describe the business problem in your own words.
We will translate it into a clear recommendation, scope, and price.
Start a project conversation